White Thorn Gallery
A luxury jewelry store, built from zero
The challenge
Steven Paul came to us with a jewelry and fine-art business and no online store to sell it. He needed a storefront built from scratch: a product catalog that could hold both jewelry and art pieces, secure checkout, and a brand that read genuinely high-end rather than templated.
It had to feel like a gallery, not a marketplace listing, and it had to take real payments on day one.
What we built
A Next.js storefront with Stripe checkout wired end to end, including webhooks so orders settle cleanly. We built the brand identity and copy, shifted the palette from gold to a custom lavender to set it apart, structured a catalog that holds jewelry and art side by side, and added an on-site AI sales assistant to answer buyer questions. We also handled the launch plumbing: domain, going live off the coming-soon gate, and submission to Google Search Console and Bing Webmaster.
Where it stands
We shipped the store end to end, checkout included. White Thorn is a real client engagement. We don't publish numbers we can't stand behind, so this page shows the work, not invented results.